While the circle of the wedding ring represents eternity, signifying the couple’s everlasting love and commitment to each other, in 1969, Aldo Cipullo, an Italian jewellery designer crafted the oval-shaped ‘Cartier Love bracelet’ which also symbolised permanence in love through its sophisticated design. If you are curious to know how the ones who wore the Cartier love bracelets were ‘locked into love,’ keep reading.
Cipullo allegedly came up with the idea of a love bracelet after a relationship ended. He wanted to create a piece of jewellery that symbolized a lasting commitment, unlike the temporary nature of simply slipping on a bracelet. Thus, he designed ‘Cartier Love Bracelets.’ The unique design of the bracelet is what makes it special even after 50 years since its first appearance.
The bracelet comes in two halves that elegantly fit together to form an oval shape. Cipullo made the revolutionary decision to leave the functional and decorative screws visible. This unassuming detail holds the key to the bracelet’s magic. Using the special screwdriver that comes with the bracelet, you turn the screw until the two halves are securely fastened, creating a seamless look. It is designed to be worn with the help of a loved one, someone with whom you can imagine spending the rest of your life. Once locked, the bracelet stays on the wrist until you unlock it with the screwdriver. A love story etched in precious metal, the love bracelet has become a symbol of everlasting love and unyielding commitment due to this extraordinary design.
The Cartier Love Bracelet’s unique closure system isn’t the only thing that sets it apart, its oval shape also plays a major role in its beauty, by adding a touch of elegance to the overall design. Unlike a perfect circle, the oval shape conforms better to the natural curve of your wrist. This provides a more comfortable and secure fit, especially for all-day wear.
It is believed that Cartier Love Bracelets were originally sold as a pair exclusively for couples to wear together, making them the ultimate jewellery statement for any couple who wants to show their love to the world. They also had a policy that Love bracelets couldn’t be purchased for oneself. To spread the word, Cartier gifted these bracelets to some of the most iconic celebrity couples of the century, cementing the romantic symbolism behind the bracelet. From the Duke and Duchess of Windsor to Elizabeth Taylor and Richard Burton, and even Ali McGraw and Steve McQueen, have sealed their love with the help of this exquisite jewellery piece.
Hospitals located in New York are known to have miniature Love screwdrivers available on the wards, to be used in emergency situations when the bracelet needs to be removed. The Cartier Love Bracelet is the most searched jewellery item on Google. Pierre Rainero, Cartier’s director of image, style and heritage, claims that the Love bracelet is a success worldwide because of its design and symbolism. Over time, it has transformed from a representation of love into a symbol of status. It is quite remarkable that the bracelet endured as a fashion statement for generations, even Gen Z adores it.
The bracelet has a rich history spanning decades and has left an indelible impression on the fashion and jewellery industry. In a world where jewellery was reserved for special occasions, the bracelet revolutionized the industry by becoming a permanent fixture, transforming high-end pieces into everyday essentials.
Chic Book 